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Inside: Meet the Two Guys on a Mission to Help the UK Quit Vaping/Smoking

By Max F.

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Last Updated Oct 10, 2025

The untold story of how we built Breev - the natural way to quit nicotine.

Who are we?

I'm Max, one of the co-founders of Breev alongside my best friend - James. 

 

We're just two buddies from the UK who met during a placement year. We quickly became best friends, and had a shared vision for our future - we would do something that matters.

The real reason we started Breev...

After trying and failing miserably at a few other ventures, my mum sadly got diagnosed with a type of cancer that was caused from a lifetime of smoking. At the time, I was also vaping like a chimney. 

 

After the diagnosis, my entire family decided to quit vaping & smoking for good. 

 

But it wasn't easy. We tried patches, gum, and everything else to help the cravings, but the truth is that they keep you addicted to nicotine.

 

And what we all noticed was that we missed the 'ritual'.

 

Need a break from work? Head out for a quick puff. 

 

Finished dinner and ready to relax? Grab the vape and doom-scroll.

 

After explaining my families' struggles to James, we came up with an idea to replace the ritual - the hand-to-mouth habit - but with none of the bad stuff. 

 

Me and my family were the guinea pigs, and I'm so proud of everyone because we're now all 2 years free from nicotine!

 

and even better, my mum beat her cancer after a couple years fighting and is doing OK :)

How we designed and built Breev

Note: James and I were working full time jobs and pursuing Breev as a passion project, which has now become our sole job as we continue to help more and more people kick their bad habit - once and for all.

We worked on Breev for a full year before launching anything. That's right, a year!

 

Constant back-and-forths with manufacturers to bring our vision to life, and ensure quality of the device itself and the flavours.

 

After tasting hundreds (yes, hundreds) of flavours, we launched with only 3, and have expanded from there making sure to thoroughly test and approve each flavour.

 

We poured everything we had into making appealing packaging, a friendly and easy to read website, but most importantly - top quality products which truly help people.

 

And I think we did just that...

So what actually is Breev?

Quite simply, it's a new way to help people quit smoking and vaping, but, how?

 

Well, most current aids rely on Nicotine Replacement Therapy (NRT).

 

But nicotine is the addictive part, and these therapies keep you hooked... sounds mad, right?

 

Did you know 95% of people that try NRT actually find themselves back on their old habit within a year?

 

That's because they don't focus on beating the addiction, only replacing the way you ingest it.

 

With Breev, we tried something different.

 

It gets you off nicotine immediately, but helps naturally manage your cravings and urges by giving you something else to pull on, just as you would the bad habit.

 

So when the cravings strike, you simply take a tasty pull on breev until the urges pass.

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How it's been going since launch...

Since launching, we've been overwhelmed by the amount of positive responses we've had.

 

Within a few months we have had over 10,000+ customers purchase our starter pack and transform their lives - we even got a 10,000 order award for it!

 

Responses like this is what keeps us going, and makes us want to push hard, continously improve the product and flavours, and help you beat the sneaky-destructive habit that is vaping/smoking.

Nevil P.

Thanks to the people at Breev, no longer bothered about my roll ups after 26 years!

9

Emily S.

Love Mine ♥️♥️♥️♥️♥️

4

Jayne M.

I quit a couple of days ago... I'm feeling amazing. I can actually breathe.

8

Ben F.

Easy to order and great communication. I mistakenly used my old address when ordering so emailed Breev to explain my mistake and they rectified the situation immediately and I received my parcel on my chosen delivery day at the correct address. Thanks to James for his quick response and help.

The actual product itself is helping already and I don’t think that I’ll need to order more as I got the starter pack and I honestly think that it will help me kick the habit within the 30 days. Good design and presentation too.

7

Michael D.

My girlfriend and I finally decided to stop smoking once and for all. We are in this together and bought a 2 pack which has a discount on! This is really helping my craving which is reducing day by day. We are on day 17 of our habit tracker and determined to get to 30! This really helps and we love all the flavours 😊

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So, you think you're up to the task, once and for all?

Honestly, we never expected Breev to pick up like it did, but we couldn't be happier that something we've poured our hearts into is genuinely transforming people's lives for the better.

 

We still have a long way to go. 

 

And if you made it this far and are thinking about quitting, then give Breev a try and never look back.

 

Worst case scenario, if you don't quit in 30 days, you can simply return it for a refund. 

 

That's how confident we are!

 

Plus, we're always available at support@breev.shop for any questions or some general support :)

 

- Max & James, Founders

 

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