Duty went up again · 1 October 2026

Sm*king just got dearer again. Here’s what it's really costing you.

On 1 October duty went up again, with an extra £2.20 on every 100 c*garettes and every 50g pouch, on top of the yearly rise. Pop in what you buy and see exactly how much extra you’ll pay each year.

Source: HMRC duty rates published on GOV.UK

The real cost of a pack a day

Your pack-a-day cost calculator

What do you buy?
How many packs of 20 a week?
5
Your usual price, before the October rise.
What you pay now, per year£0
The new duty adds, per year+£0
With the new duty, you’ll pay per year£0

What you pay now
£0
With the new duty
£0
Breev, one-off*
£40–£65

*Breev is a one-off cost, not a monthly bill. A £39.99 Starter Pack covers 30 days, which is all most people need. If you take up to 3 months, it comes to around £65 in total. The new duty figure only counts the one-off October increase (£2.20 per 100 sticks or per 50g pouch, plus VAT), so the real rise is likely a bit higher once the yearly increase is added. If your shop has already put its prices up, enter that new price and treat ‘what you pay now’ as your real yearly cost.

Your saving when you quit with Breev£0
Keep the habit, drop the cost
Here’s the thing

You’re not paying for the pack. You’re paying to keep a habit in your hands.

Ask anyone what they’d miss about a pack a day and it isn’t the taste. It’s the break. The hand-to-mouth moment, the deep breath, something to do with your hands.

Breev keeps all of that. You inhale through a natural flavour core inside a wooden or metal inhaler. No lighter, no smell, no ash, nothing to hide.

  • Keeps the hand-to-mouth habit
  • Natural, plant-based flavour cores
  • Nic*tine-free
  • No lighter, no ash, no smell
How it works

Three steps. No willpower marathon.

Breev flavour cores1

Pick your flavours

Choose the flavour cores you like and pop one into your inhaler. Takes seconds.

Reaching for Breev when a craving hits2

Reach for Breev when you’d normally step outside

Same hand-to-mouth moment, same break. Just flavour and air instead.

Life after the switch to Breev3

Cut down or stop, on your terms

Swap it in for a few breaks a day or go all in. Either way, you stop paying for a habit that keeps getting dearer.
Real customers

What people say after switching

In their own words.

Customer photo of Breev
★★★★★

“I want to say the biggest thank you ❤️❤️❤️ I am no longer a v*per. This has been a life line to me.”

✓Verified buyer
Customer photo of Breev
★★★★★

“When I first saw it I thought this is not going to help me stop v*ping, but I was very surprised. Once I started using it I changed my mind. The flavours are nice, with the mint my favourite, and once you get out the habit of picking it up every five minutes I kind of forgot about it… It is an excellent product and the best I have seen without sm*ke and nic*tine.”

✓Verified buyer
Customer photo of Breev
★★★★★

“I like it. Came off a hardcore Nicorette Quickmist addiction and needed something to put in my mouth (no rude comments pls 😅). Like the feel of it, and one mint core has lasted me nearly a fortnight as I’m finding the taste/aroma quite strong. Would recommend for serious nic*tine quitters.”

✓Verified buyer
Questions

Before you switch

Is Breev nic*tine-free?

Yes. Zero nic*tine, no lighter and no smell. Just natural flavour cores and air.

Will it feel like the real thing?

You get the same hand-to-mouth motion and a flavoured draw. There’s no throat hit, so it feels lighter than what you’re used to. For most people it’s the habit, not the hit, that’s hardest to give up, and that’s the part Breev keeps.

What if I slip up?

Lots of people do, and that’s fine. Pick Breev back up and keep going. And if you don’t quit within 30 days, you get your money back.

How long does a flavour core last?

[PLACEHOLDER: how long one core lasts and how many come in the Starter Pack]

Can I use it indoors?

There’s no lighter, no ash and no smell, so it works in places your old habit never could. Just be considerate and follow any local rules.
30-day money-back guaranteeDon’t quit in 30 days? Get your money back.
Next-day UK deliveryOrder today, start tomorrow.
£39.99 for 30 daysStarter Pack with everything you need.

Stop paying to hold a habit.

Keep the ritual. Drop the cost, the duty and the smell.

Get the Starter Pack

30-day money-back guarantee · Next-day UK delivery

Breev Starter Pack